Inception for dogs is formulated with animal protein first to serve your dogs’ needs. They understand your canine companions are carnivore first, omnivore second and thrive with good animal protein in their diets. At inception, they ensure the first two ingredients are animal protein. Their formulas are free of potatoes, legumes, corn, wheat, soy, artificial colors, flavors, and preservatives. 

We want to give you tools to help your Canine Friends get everything they need for a long and happy life with you.